This morning I find myself in some kind of bizarre, parallel universe where services that help you date a cougar or commit infidelity are no longer hidden in the depths of the internet, but are advertised openly on TV. The following isn't the same ad for CougarLife.com that I saw during the Daily Show, but it exists (and apparently isn't allowed to run during that show "Cougar Town") and that is disturbing enough.
I mean, I'm all about being true to who you are, but can you imagine an ad for a service where the genders were reversed? (I assume it would be called "golddigger.com.")
At the next commercial break, I saw this gem:
It has a song. It has a cartoon. It has me completely confused. Why does one need this service? People have been unfaithful since the dawn of time; this seems like offering a food mastication service. Evidently there have been previous, live action, "racy" ads for this service that make a better case for it: you see, Ashley Madison will help you keep it on the DL, so you aren't caught with your sexy secretary in your own bed. Instead, if the above version is to be believed, you'll go to a hotel with the creepiest lounge lizard they can find, and your slug of a husband will be none the wiser. I actually think their depiction of the husband works against them: the cartoon wife could clearly have had sex with her lounge lizard on his lap and he wouldn't have noticed.
What has our society come to? Is this a good thing or a bad thing? Is there even a case to be made for it being a good thing? I can't believe these services are advertised during the Daily Show. They think that is there demographic. I think that means that they think I'm their demographic. Uhg. It's all so depressing.
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