...and consider the following (possibly retarded) thought.
What if McDonald's determined what you could order at their restaurants based on BMI. My brother could have whatever he wants; Pete and I could have salads, chicken or parfaits; the morbidly obese could have salads and diet coke.
McDonald's is trying to sell itself as healthful with their new commercials showing fresh foods never before seen in an actual McDonald's restaurant. They haven't changed their products, they just want you to think they have. But what if they were honest about it and decided to actually influence their patrons' health. Then all the young, thin, beautiful people eating burgers would be truth in advertising. Although they'd have to tape new ads of happy fat people eating their dressingless salads and sipping their Super Sized waters. That would be kind of awesome.