And another ad I don't get

I can't find the video for this one, and I'm not really all that inclined to look too hard, so I'm just going to put this out there for you to ponder:

There is an ad where a dude high-fives his own reflection in a window after talking to his doctor about Viagra.

I have tried, and failed, to come up with a way in which this is not the least cool thing ever broadcast.

I don't get this either

Here is another entry in the Annals of Marketing That Can't Possibly Be Effective.

I assume that the idea is that you'll see this ad and think, "Wow, that girl is cute and hip and singing right to me. And this song isn't at all an irritating earworm!" What I find surprising is that she says, in the song, that internet college is not real college. Well, she says they're not all the same and you have to find "the right one." But University of Phoenix and ITT Tech commercials spend hours every day telling you how real they are and how much the people who "attended" them love them. It seems like admitting that internet colleges might be less than legitimate undermines that whole idea.

I also find it curious how much this ad diverges from the University of Phoenix/ITT Tech model. Where are the successful professionals, the single moms, the guys who no longer live in their mother's basements? No one in this ad is wearing khakis or a sports jacket; no one is giving a testimonial about how much they love working at an IT help desk in some nameless corporate dungeon. A friend of mine tells a story about how someone she works with has paid upwards of $20,000 for a University of Phoenix MBA and couldn't understand why they never got past the interview stage for any new job. Finally, they asked one of the interviewers, "What could I do to make my interview stronger?" and was told that the problem wasn't with their interview skills, it was with their degree. The interviewer said that while s/he was sure one learned something in online college, it just wasn't the same as a real degree. My friend's coworker was completely blindsided by this information. It is my experience that most people who decide to get an online degree really believe in the process - I mean, you'd have to with the price you pay. I am surprised that someone out there believes internet college has great untapped market in wannabe hipsters watching The Mighty Boosh on Adult Swim late on a Sunday night.

There's another one with a girl in her pajamas saying something about "I'm not going to bed; I'm going to college. No, really!" Like no 19-year old girl has ever gone to college in her pajamas. Really - have the people who make these ads never been to an actual college campus? Going to class in your nightwear is not an experience exclusive to classroomless courses. Also: why is that a selling point? Shouldn't the selling point be "you don't have to find parking" or "you can do this late at night, between your two full time jobs, after you put the kids to bed but before you have to drive them to school"? Anyway, these commercials bug me and I don't know why I care. Maybe because the song in the first is such an earworm. Or maybe I wish that I had gone to internet college. It wouldn't have saved me any money and I wouldn't feel comfortable telling anyone where I went, but it would have been a shorter walk.

I don't get it

Please tell me how this makes sense:

Seriously: how is this selling diapers? What does Woodstock or The Young Bloods have to do with Ultra Leak Protection? Are those babies stoned? Where are their parents? What kind of message is this promoting? I'm so confused!

How did this ever sell beer?

Spuds McKenzie.

Evidence:



This one in particular:



And this exists. Seriously. I cannot believe my eyes, but this exists:



Alright, discuss.

"It's your f-ing duty, so just buy a GM already. Jesus!"

I know I'm a little behind on the times with this, and I've been meaning to write about it for a while, but I've been busy and haven't found the time. Until today! Because I'm home sick, and I'm bored and can't watch the TV because it is babysitting our niece!

Have you seen the GM rally cap ad? If not, here you go:



So. Right. I think it's just awful. Insulting, really.

"You know what America needs right now?"

Yes, in fact, yes I do. America needs equal pay for equal work. America needs health care coverage for all Americans. America needs her troops back home and getting the benefits they were promised and deserve. American needs her people to stop buying on credit and to learn to economize. America needs to educate all... What now? I'm sorry, what was that?

"America needs a come back."

Um, okay. I guess that's kind of the same thing, I mean, assuming we had all those things before the most recent economic crisis.

Nope, sorry: upon a quick check of any reference anywhere, we have never had those things, so a "come back" is setting the bar kind of low.

"Because we can do this, if we all start thinking differently."

Yeah, that's true! We can get this country all the things her citizens need and it will need to start with thinking differently!

Huh? Oh, you meant that whole "come back" thing. Right. So, um, how will thinking differently get us to this to the low bar you've set? It seems like "thinking samely" would be a better way to get back to where you were a decade ago.

"At GM, we're reinventing the entire company, starting with the ownership experience."

That is a great idea! Yes, make owning a GM like owning a better, more reliable car. Wait, can you just make a better, more reliable car instead?

"Introducing the Total Confidence Plan. It starts with up to nine months of payment protection. Lose your job? We'll make your payments, up to five hundred a month."

Okay, this seems like a nice thing to do, but is based on anything? What is the average length of time someone is out of a job these days? Will 9 months cover you? And what's the catch: do you have to make payments for 9 additional months once you get a new job? Also: why are you encouraging people to buy a new car with $500/month payments in this economy?? That just seems irresponsible.

"Then something you've never seen before: vehicle value protection. When you buy a new car, we'll help protect it's retail value at trade in time."

Again, unless you can make it be Not A GM, I don't see how this is possible. I assume it's because you'd be buying another GM. But doesn't that seem like blackmail? Or at least coercion?

"It also comes with our fully-backed, five-year/100,000 mile powertrain warranty, and the safety and security of On-Star, standard."

I'm just gonna go ahead and assume everyone hears "And believe us, you're gonna need it" after "warranty". On-Star just seems like bells and whistles to distract from the major faults inherent in any recent GM. And just as an aside: I have always wondered about the phrase, "fully-backed powertrain warranty." 1) Are you ever offered a "partially-backed" warranty? 2) Is it just on your powertrain? I assume that's something to do with the transmission. Or is it a PowerTrain warranty, like, it's as powerful as a train?

"It's time to reinvent, it's time to rally. It's time to come back with the total confidence plan."

Okay, where is the reinvention? You're still selling GMs. You have not once said that they will be of better quality, more reliable, better looking. Will they get better mileage? Will they have lower emissions? Will they buy you a puppy? You can't just point at a thing and say, "Ah, haha, I hereby reinvent this! See, it's reinvented!" It's not a performative, like pronouncing two people man and wife.

I'm going to skip over the next phrase for a moment to comment on the final sentence of the commercial (before they tell you to visit their website), but don't worry, I'll come back to it. (Ha! See what I did there?) Telling people "it's time to come back" implies that they were GM customers and left for whatever reason, but that those reasons are moot because they evidently signed some kind of agreement that after a certain amount of time, they would return to GMs cold, steel bosom. It's got this whole paternalistic vibe to it that, while appropriate for calling your kids in at night ("Kids! It's time for dinner! You have to come in, now!"), is not really appropriate for appealing to potential customers.

And now back to the phrase, "It's time to rally."

I guess the paternalism is really the core of what bothers me here. GM seems to believe that it has the right to tell you when to buy its vehicles and that it has simply held back in exercising that right because up until now, the economy was strong. They aren't saying, "These new models are totally awesome and address any, let alone all, of your concerns." They're saying, "Okay kids, it's time to suck it up! You have to buy a GM now!" And they're telling you that somehow this is going to fix America. That buying a GM is going to... what? Make us what we were? No, just make GM what it was. Kind of.

Finally, the whole rally cap thing strikes me as a misjudgement. If I understand the concept of the rally cap correctly, it's when fans turn their ball caps inside out if their team is losing near the end of the game. It's a show of support where there's nothing else you can do. (It's also another example of Magical Thinking in baseball, like the curse on the Cubs, but that is neither here nor there. I just think it's funny that baseball has more superstitions than a 17th century Welsh farmer.) So here is GM's basic thesis, in SAT syllogism format, as far as I can understand it.

Rally cap : Baseball game outcome :: Buying a GM : Fixing the economy

It implies that the only Americans who are cheering for the home team are those who are buying a GM. It implies that the average American cannot effect change in their country so they might as well give up on anything more significant than a symbolic gesture. It implies that GM has the right to make demands of you, that GM is the sole arbitrator of what is or is not American, and that like growing a Victory Garden in WWII, buying a GM in 2009 is a patriotic duty. And they're not going to offer you a goddamn thing to make it worth your while. 5 year/100,000 mile warranties and On Star are old hat; GM's been slapping those on their cars for years now.

The only things that are new are the "payment protection" plan (which also implies that you're likely to lose your job, making it unclear why you should be encouraging people to add another payment to their monthly bills) and the mythical "value protection" plan. I mean, whose to say in five years that they didn't do their damnedest to protect the retail value of your car, and they did, they really did, but gosh, how could they have known car values would drop by half, but they saved you some of that, so you're really only losing 40%, aren't they great?

What are your thoughts? Did this strike you as ridiculous as well? Were you insulted? Do you think anyone heard this message and went out and bought a GM?

Elitist Coffees for Douchebags

Have you seen the new McDonald's ads for their "gourmet" coffee drinks? I cannot believe that this works for them. On any level. I think what they're going for is "Cappuccino is an elitist, snob drink that we're bringing to the people," but what they're actually saying (in my opinion) is "Cappuccino is an elitist, snob drink and the only people who would ever drink it are elitist douchebags, but once McDonald's serves it, you'll see, the snobbiness is all a put on because secretly everybody wants to drink coffee at McDonalds." I just don't understand how this is an ad campaign. "Hey assholes! Come drink our snooty drinks!" And the implication that a soul patch or enjoying books (and yes, even "films", although I might agree with them about berets on adult men) could only ever be a put on, that's just so degrading. To everyone. It tells the average McDonald's customer that they cannot like these things. Come on, McDonalds! Times have changed; there's a new game in town called optomism, respect and pro-book-learnin'. Get on the Obama Train, guys!

PS: I think there are two of these ads, but I couldn't find the other one quickly. I did learn, however, that Kiwis are idiots. McDonald's: why are you insulting your customers so much?

Doucheyest commercials ever

Have you seen those "rotoscoped" Charles Schwab Commercials? They are the douchiest commercials in the history of douchbaggery. I thought the one good thing the on-coming depression (oh, sorry - Depression) would do is end that insufferable "I'm rich, whiny and a cartoon all for no good reason" ad campaign. Alas, that is not the case. I saw a new one last night, which I don't see on YouTube yet. It's a guy opening a bottle of wine (zing!) and smugly talking about how he's so not worried about his investments. Seriously: if I had any money, those ads alone would have me looking everywhere else before Schwab for my investment needs.

Just for Joe

Local Commercials: What are you guys thinking?

So is there a law that local, amateur commercials have to be terrible? (I know there's a law that Lifetime movies have to be terrible. I'm pretty sure it's in the Constitution.) It would have never occurred to me that local commercials could be better than terrible before living in Maryland. And then we were exposed to the wonderfully bizarre Senate Insurance ads. (I think there was one with heads in a bag like bowling balls, but maybe I'm thinking of something else because I couldn't find a link.)

Local carpet ads seem to be the worst. I mean, "Carpet Carl"? What is he thinking? That's so gross. And then there's one for like, The Rug Store, or something. With a guy in a wagon, talking to a taxidermied bull about getting the carpets to the store. And the bull's eyes bulge and he pulls the carpet salesman out of the wagon and drags a very obviously stuffed shirt and pants to the carpet store. Um, what? And that isn't the only local ad starring a bull either. There's the car dealership (Wilsonville Toyota?) that goes a very long way for a very dumb joke: there's no bull at that dealership. My question is: why use the bull contrivance in the first place? If it's so hard to come up with a reasonable scenario in which someone might utter the phrase, "There's no bull at Wilsonville Toyota," why not try something else?

That's what makes Senate's line ("You can tell those other insurance companies to kiss my bumper - just kiss it!") so brilliant: when would you not say "kiss my bumper?" A friend of my mom's said that they enter the New Yorker cartoon caption contest every week with the same line: "Fuck off." And holy crap if it doesn't always work and if it isn't always funny. "Kiss my bumper" works the same way.

And then there are the ads that are unintentionally funny. In this one, I think maybe they meant to be a little funny, but maybe also a little cool. And the cool part definitely did not work. But they're having fun, so it's fun to watch, even if it is a little cringe worthy. There's another local commercial for a furniture store that I can't find on-line that makes no sense at all. And they think they're being funny - they're aren't - and it is just painful to watch. Well, at least as baffling as it is painful. There's a woman and she says, "Normally I like to dress up for ads this time of year, but my husband said he wanted to do something more serious. Let's go see what he came up with." [cut to woman opening door to office. Inside office is man on phone in a very very bad banana suit. Man shrugs and looks, um, sheepish? Is that what he was going for?] "Well, I guess he changed his mind!" The woman says shrugging the most exaggerated shrug ever. How is that selling furniture?? How?

The Portland "Local Ads Must Be Awful" Ordinance seems to extend to local politics as well. While Earl Blumenhaur, Gordon Smith and Jeff Merkeley (to name a few) have all managed to put together ads that do not look like they were shot on a ten-year old camcorder with a budget of pocket change, some duct tape and a handful of Brach's neopolitains, the same can not be said of Diane McKeel (for county commissioner). Check out the second video in her embedded feed. (I couldn't find a YouTube of this specific ad.) What do you think: does she know it looks terrible and she just wants everyone to know how good she is at following city statutes? Or does she think it's looking pretty awesome? Pete loves how half the 'S' in 'JOBS' is cut off. It's kind of like an SNL bit, but without Scarlett Johansson in a Curly Sue wig (more's the pity).

[Momentary digression: actually, there is an anti-Gordon Smith ad that is incredibly effective on mute. Seriously: hit mute now and then watch this ad. I think the photographs are beautiful - masculine, intense, emotional, even a little gritty - and the words really cut to the heart of the issue. Okay, now watch it with the sound. I think the sound totally kills the impact. The music is maudlin and the voice-over is just a little bitter, a little snide. The first few times I saw it, I saw it on mute, and I thought it was so powerful. "Yes," I thought, "This is how political ads should be. Artful, thoughtful, understated." We watch TV with the commercials on mute so often I don't really notice anymore, unless they don't make any sense without sound. I was so disappointed when I heard it for the first time. If I were the DCC (I think that's who did this), I would have just read the words on the screen so that the illiterate can understand as well and I would have had them read by veterans who feel that Gordon Smith should not keep his seat in the Senate.
--Digression digression: I can't bring myself to hate Gordon Smith. Have I said this before? Maybe so - but it's true. I just don't feel any vitriol. Merkeley seems just as bad, he just happens to share one or two more of my views than Smith does. But Pete put it this way: "No, we need Gordon Smith out so that I can see revenge enacted upon Lieberman." Fair enough.--]

I probably should have embedded some of those videos. ::sigh:: But I'm soooo lazy.... Here, I'll embed the singing furniture ad for you as a parting gift.

Dirt: The Women's War

Just quickly, have you noticed how a lot of cleaning commercials - especially for Swiffer and various vacuums - portray cleaning as a military campaign run by women? I've been thinking about this for a while. It's so pejorative it makes me angry every time I see some woman sneaking up on her "worst enemy" (dust!) like it's the only way she can make her shut-in life bearable. And there are the ones with women "dismissing" their mops in favor of their swiffers. In one version it's a female executive who appears to be letting an employee go... but no it's really her feather duster! In another a woman is counseled by her mother that it's time to make a change, "for the children" and then her baby starts to cry when... her dirty old mop falls over! (Yes, in one version it's an old English butler, but that always struck me as an after thought.) Anyway, these commercials super bug me. Feminism is about equality for everyone and even though these commercials seem to want to portray women as "powerful go-getters" who know what they want, they instead trivialize the gains women have actually made in the work force (and the world at large) by implying that those gains are still best applied to hearth and home. Actually, the only vacuum commercials I've seen that I don't find pejorative are the Dyson commercials (even though I do find him a wee irritating) because he speaks to his potential customers like they have some possibility of understanding why his product is better based on its actual features rather than an implication that said customers will be "empowered" by their purchase. I may post more on this later, but keep an eye open for such ads if you haven't noticed them and tell me what you think.

Who came up with this name?

Have you seen the product "Lectric Shave"? It's tagline is "Blade close. Lectric smooth." Who came up with this name? Was "Electric Shave" taken? And what does "lectric smooth" mean? That's not a thing! The new commercial has a guy with a face full of stubble that, upon closer inspection, all have his face. The stubble are all wilted and sad. And then he rubs on his shave lotion (or whatever it is) and they all stand up straight, grinning and surprised. "Lectric shave!" they shout. I have two questions.
1) How creepy is it that sentient facial hair look forward to the most obvious sign of their own demise?
2) Do all of the stubble faces have faces on their stubble?